How to choose a topic for your blog


So you have decided to become a blogger. You are going to do it in your spare time initially. See how it goes. It will make a change from sitting in front of the TV or playing the latest computer game; and it will allow some creativity and self-expression to enter into your otherwise humdrum life.

GOOD FOR YOU!

But what are you going to blog about? What have you got to say that would be of any interest to anyone? And how are you going to know if anyone would be in the slightest bit interested in what you have to say?

SHOULD YOU CARE?

In the true spirit of blogging you shouldn’t really give two hoots if there is any interest in what you have to say. You should blog about subjects that matter to you. And if you don’t care about anything, you should blog about your daily activities; the bus ride to school, the car journey to work, what you ate for dinner or the conversation you had with Joe Bloggs about whatever it is you and JB talk about.

WHICH TYPE OF BLOGGER ARE YOU?

For me, there are two ends to the blogger spectrum. At one end you have the causal blogger; he or she blogs for fun about a subject they feel passionate about. At the other end of the spectrum there is the blogger is who making a living from his or her blogging activities;The Problogger.

Probloggers are quite rare creatures. But but they do exist. As the internet evolves and access to tools, knowledge and opportunities increase, so do the chances of becoming part of this élite band of autonomous beings. Start with a great idea for a blog, put it into practice and work damn hard at making it a success.

There are lots of grey areas in between the casual blogger and the problogger. Among that greyness you will find most bloggers – they do a bit of blogging for fun, make a bit of money on the side and dream about one day giving up the day job to blog full time. And there is absolutely nothing wrong with that. All probloggers started out like that.

YOU DON’T BECOME A PROBLOGGER OVERNIGHT

You can’t just switch on a blog and expect to have money thrown at it. Content doesn’t create itself (actually, that is technically a lie, as content can create itself if you have the right tools). Links don’t build themselves. A blog doesn’t promote itself – it takes hard work, determination and perseverance (despite what others might tell you) to create a blog of high quality.

BUT THE FIRST THING YOU HAVE TO DECIDE IS WHAT TO BLOG ABOUT

Ask yourself what your motivation is for starting a blog. Do you want to make money? Do you want to give information to like-minded people? Do you want to sell yourself and the services you offer? Do you want to meet new people? Do you want able to travel more? Do you want to generate more business for your company?

Knowing what you want from your blog will help you decide upon the subject to blog about.

If you want to make money from blogging you can do so in many ways. The most popular choices are advertisements and selling products created by other people through reviews etc.

But would the income generated through these methods be enough for you to live on?

Many probloggers do make money directly from their blogs, but this is often supplemented by providing other services too. Speaking at events, getting involved with product launches, writing books for publishing offline and ebooks are just a few ways to earn extra revenue.

If money is not your main motivation for blogging then I believe you have a greater degree of freedom to blog about the things you really love. There is no pressure on you to produce something that will offer a sustainable income.

When choosing your niche, think about how you will develop the blog. Does the landscape change often? Will there be new branches of the subject to write about in the future? Do you have enough interest in the subject to sustain the blog over a long period? How often do you plan on publishing a new post – once a day, once a week or perhaps once a month?

Maybe you want to create a blog to promote a specific event? A charity event perhaps, or a journey you are taking or perhaps a club night you have just started with a couple of friends – whatever it is, a blog lends itself well to almost any topic.

The last word, and this is what it all comes down to – choose a topic that interests you.

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